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Insights on developer experience, product adoption, and building for developers.

January 29, 2025

How Developers Evaluate Your Software Product

Developers don't just adopt products—they advocate for the ones that make building effortless. If your developer journey and experience is frictionless, intuitive, and lets them dive right in, they won't just use it—they'll tell other developers about it.

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January 27, 2025

How a Developer Navigates Your Product Website Homepage

Developers quickly scan homepages for self-serve indicators, then head to docs to evaluate technical fit and integrations.

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November 11, 2024

Best Questions for Developer Product Founders to Ask Their Users and Prospects

Successful dev tool founders use these questions to understand their users to get real feedback that shapes product strategy, from finding product-market fit to knowing where to invest resources.

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September 13, 2024

Jobs To Be Done and Dev Tools

Developers are discerning and pragmatic; they simply don't engage with tools that fail to address a critical need in their workflow.

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July 25, 2024

How You Know You're Ready to Hire a Developer Advocate

Bringing on a developer advocate without a clear strategy is like hiring a captain for a ship without a destination or a map.

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July 21, 2024

When to Hire DevRel: The Million-Dollar Question

When should you bring DevRel into your organization? TLDR: They should co-lead your product beta program.

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