Problem Fit
Jobs To Be Done and Dev Tools
Developers are discerning and pragmatic; they simply don't engage with tools that fail to address a critical need in their workflow.
Read the articleThe hard part is not building the tool. It is getting developers to adopt it.
Analysis and practical guidance for dev tool teams working on product adoption, positioning, research, content, and growth.
01Featured
Playbook
DevRel as a Growth Function: Developer Adoption Playbook
The operating system for DevRel leaders—9 chapters, metrics frameworks, audit checklists, and implementation timelines.
Sep 23, 2026 · Tessa Kriesel
02Blog
All posts
Developer Relations
How You Know You're Ready to Hire a Developer Advocate
Bringing on a developer advocate without a clear strategy is like hiring a captain for a ship without a destination or a map.
Read the articleDeveloper Relations
When to Hire DevRel: The Million-Dollar Question
When should you bring DevRel into your organization? TLDR: They should co-lead your product beta program.
Read the articleAHA Moment
How a Developer Navigates Your Product Website Homepage
Developers scroll your homepage quickly to get a general sense of your product, then head directly to your docs. In the docs, they're looking to understand your product under-the-hood, if it integrates with their current stack and tool set, and if it solves their problems.
Read the articleProblem Fit
Best Questions for Developer Product Founders to Ask Their Users and Prospects
Successful dev tool founders use these questions to understand their users to get real feedback that shapes product strategy, from finding product-market fit to knowing where to invest resources.
Read the articleAHA Moment
Audit leads to #1 Product Hunt Product of the Day & Week for AI-powered Data Scraping Dev Tool, AgentQL
Learn how a developer experience audit transformed AgentQL's product, leading to a #1 Product Hunt launch and increased user engagement.
Read the articleProblem Fit
Feature Roadmaps Don't Drive Market Fit—Positive Experiences Do
Most dev tool founders prioritize features over moments. Learn why successful founders map emotional milestones instead of shipping more features.
Read the articleDiscoverability
Compelling Messaging for Developer Tools: A Step-by-Step Guide
In the competitive world of developer tools, having a great product isn't enough. You need messaging that resonates with your target audience and clearly communicates your value proposition.
Read the articleCredibility
Developer Journey Map: 5 Stages to Reduce Dev Churn
Flat retention despite great docs? You're probably missing two stages of the developer journey. Learn how to map and measure all five.
Read the articleProblem Fit
You've Talked to 50 Developers. You Still Don't Know What to Build.
Your users, community, and network can't give you the signal you need. Here's why your current developer feedback is structurally broken—and what actually works.
Read the articleAHA Moment
Your NPS Score Is Lying to You About Developer Satisfaction
Developers give you a 7. Then they leave. NPS measures politeness, not intent. Here's what behavioral data actually shows about developer adoption.
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