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Human Product Evaluations

See your product through the eyes of a developer who matches your ICP.

Commission a recorded product evaluation and learn where a qualified developer gains confidence, loses momentum, or decides the product is not for them.

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Problem

Your team knows too much to experience the product like a new developer.

You know what every label means. You know which setup step can be skipped. You know where the best example lives. A new developer does not.

Analytics can show where activity stopped. They cannot show what the developer expected, what they misunderstood, which workaround they tried, or when trust broke.

Result

Watch the adoption decision happen.

Human Product Evaluations help you:

  • evaluate the product with developers who match the ICP;
  • observe discovery, signup, setup, documentation, and first use;
  • capture the screen and spoken reasoning;
  • identify friction, unanswered questions, and broken expectations;
  • receive structured findings from the session; and
  • use approved findings in positioning, messaging, docs, and product decisions.

Human Product Evaluations

How it works

  1. Define the target developer

    Use the account ICP to specify the role, stack, seniority, company context, and other relevant attributes.

  2. Preview the network

    See an anonymous aggregate count of profiles in the network that match the criteria.

  3. Commission an evaluation

    Provide the task, access requirements, and success criteria. The credit price is shown before the evaluation is ordered.

  4. Review the evidence

    Receive the recording, transcript, and structured findings after the evaluation is approved.

Human Product Evaluations

What an evaluation can uncover

  • Confusing category or product language
  • Missing trust and proof
  • Documentation gaps
  • Authentication and setup friction
  • Broken or incomplete examples
  • Unclear value moments
  • Agent-versus-human usability differences
  • Expectations that the product does not meet

Human Product Evaluations

Pricing

A completed evaluation costs the confirmed number of credits shown before ordering.

Developers are paid for approved evaluations.

Human Product Evaluations

How it connects

FAQ

Who performs the evaluation?
A developer in the Built for Devs network whose profile matches the ICP criteria selected for the evaluation.
Can I see developer identities in the preview?
No. The preview shows aggregate match counts. It does not expose names or contact information.
What does the evaluator record?
The evaluator records the screen and narrates the experience while completing the agreed product task. Recording requirements and consent are confirmed before participation.
What do I receive?
You receive the approved recording, transcript, and structured findings defined in the order.
What happens if an evaluation does not meet the requirements?
The evaluation is reviewed against the task and approval criteria. Only approved evaluations are delivered as completed work.

Find the friction your dashboard cannot explain.

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