Built for Devs is the result of productizing a service that drove the greatest results I've ever seen in my career.

I brought real developers in to screen record themselves naturally trying a client's dev tool—no scripts, no hand-holding. Just honest, unfiltered first experiences. Those recordings shaped findings reports that told founders exactly what was broken and what to fix. Red flags for what needed to be addressed first. Quick wins for low-effort opportunities. The full story of how developers experienced every stage of the product.

The results were unlike anything else I'd produced.

One client fixed a handful of friction points and hit Product Hunt #1 product of the day and week. Another completely pivoted their market using insights from 10 developer segments. The recordings alone kept roadmaps full for months.

The service was such a success that it became a platform—and then some.

Dev tool founders now get continuous journey tracking so they always know where developers slow down and disappear. Real developer evaluations matched to their exact ICP—screen recorded, unscripted, and incredibly revealing. And an AI engine that analyzes every data point including video, drafts findings reports richer than anything I could produce by hand, and recommends exactly what to fix.

Not a one-time audit. A living system that gets smarter over time. The more data it collects, the more precise the recommendations get. Founders stop guessing. They know exactly what's broken and exactly what to do about it.

Built for Devs is developer adoption intelligence for dev tools. It shows founders exactly where developers drop off, why they leave, and what to fix—continuously.

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If you're a developer reading this—those screen recordings don't record themselves. Built for Devs pays developers to try dev tools. No meetings, no scripts, no hand-holding. Just your honest first experience with a product.

Today's a big day. If you've been following along—thank you. It means more than you know.

If you're a dev tool founder watching developers sign up and disappear—this is for you.

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— Blessings to all who read this, Tessa