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Guides
Go deeper on the research, product, and GTM work that helps developers discover, choose, and adopt technical products.
Browse guidesBuild developer growth on evidence—not recycled SaaS advice.
Read practical guidance on how developers discover, evaluate, adopt, and advocate for technical products.
01Resources
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Blog
Analysis and practical guidance for dev tool teams working on product adoption, positioning, research, content, and growth.
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Resource categories
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Developer research
ICP definition, Jobs To Be Done interviews, product evaluation, research recruiting, and customer evidence.
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Product adoption
Documentation, onboarding, setup, first value, trust, human evaluation, and agent evaluation.
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Positioning and messaging
Market selection, category, differentiation, claims, website messaging, and monetization.
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Developer marketing
Content, communities, creators, sponsorships, launches, and distribution.
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Technical access
API, CLI, MCP, authentication, credits, and integration documentation.